Campaign Examples
SunTrust Bank merges with Central Carolina Bank
Target: Surrounding communities in various markets close to CCB locations.
Campaign Execution: Multiple month long promotions.
Cities: Multiple Cities in North & South Carolina, Tennessee, and West Virginia.
Campaign Abstract: SunTrust Bank wanted to create community awareness within markets where
CCB branches were located. Utilizing mobile billboards they were able to reach various markets
within the same day. Focal points included shopping plazas, malls and high traffic throughways.
All units ran simultaneously and commanded massive attention towards the SunTrust brand.
Utilizing multiple units can increase your exposure dramatically!
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